Research Area Summary
Meta advertising products can be used for academic research ranging from messaging field experiments to participant recruitment (e.g., a survey or clinical trial). Publications leveraging the unique targeting and reach of Facebook and Instagram ads have appeared in top journals in the social sciences, medicine, and beyond.
To broaden the opportunity to use this tool and deepen Meta’s collaborations with academia, this program provides researchers at accredited academic institutions with $5,000 or, in special cases, up to $10,000 in ad credits to defray the cost of purchasing ads on Facebook or Instagram for the purpose of conducting IRB-approved academic research. Payment will be made via depositing an ad coupon into the ad account of the researcher.
Research Topics
All IRB-approved (or international equivalent) research proposals from academic researcher(s) that conform with Meta Terms of Service and Advertising Standards will be considered for funding, except that this program will NOT support partisan electoral activities or legislative advocacy and will NOT support research projects that involve deception or incomplete disclosure, regardless of debriefing. We are particularly interested in supporting doctoral students, early-career researchers, and researchers from underrepresented backgrounds.
Proposals will be evaluated based on their academic contribution and social impact. We will also strive to create a recipient pool that is diverse with respect to institution, researcher, methodology, and academic discipline.
Proposals should include
A summary of the project (1-3 pages) describing your academic affiliation(s), research question, timeline for research completion, ad credit request, and expected outcomes, as well as a description of the academic contribution and social impact of your proposed research project.
Screenshots of your proposed ad creatives. To obtain ad creatives, set-up the ads you seek to run in the Meta Ads Manager (this will require a Facebook page; you can create a new Facebook page for your study if you do not already have one). Then, take a screenshot of the preview of your ads to include in your proposal submission. For video ads, please also provide a publicly viewable link for the video.
Curriculum Vitae for all key project participants
The ad account ID of the investigator and link to the Facebook/Instagram page that will be running the ads.
Eligibility
This opportunity is open to applicants worldwide from academic and/or research institutions that are eligible for research funding. This includes individual researchers addressing a well-defined problem, or multiple university departments. We encourage emerging scholars to apply.
Additional provisions are listed below.
Awards must comply with applicable US and international laws, regulations and policies.
Applicants must be the Principal Investigator on any resulting award.
Organizations must be a nonprofit or non-governmental organization with recognized legal status in their respective country (equal to 501(c)(3) status under the United States Internal Revenue Code).
Government officials (excluding faculty and staff of public universities, to the extent they may be considered government officials), political figures, and politically affiliated businesses (all as determined by Meta in its sole discretion) are not eligible.
- Applicants cannot be current employees or contractors at Meta or any of its affiliated brands.
Timing and Dates
Applications are now open. Deadline to apply is March 3, 2023.
Notifications will be sent by email to selected applicants by April 14, 2023.
Additional Information
For additional questions related to this RFP, please email the Research Partnerships - Academic Ads team at academic_ads@meta.com
Terms and Conditions
Please Read These Terms Carefully Before Proceeding.
- By submitting this proposal, you are authorizing Meta to evaluate the proposal for a potential award, and you agree to the terms herein.
- You agree that Meta will not be required to treat any part of the proposal as confidential or protected by copyright.
- You agree and acknowledge that personal data submitted with the proposal, including name, mailing address, phone number, and email address of you and other named researchers in the proposal may be collected, processed, stored and otherwise used by Meta for the purposes of administering the website and evaluating the contents of the proposal.
- You acknowledge that neither party is obligated to enter into any business transaction as a result of the proposal submission, Meta is under no obligation to review or consider the proposal, and neither party acquires any intellectual property rights as a result of submitting the proposal.
- Any feedback you provide to Meta in the proposal regarding its products or services will not be treated as confidential or protected by copyright, and Meta is free to use such feedback on an unrestricted basis with no compensation to you.
Ad Credits RFP
Research Area Summary
Meta advertising products can be used for academic research ranging from messaging field experiments to participant recruitment (e.g., a survey or clinical trial). Publications leveraging the unique targeting and reach of Facebook and Instagram ads have appeared in top journals in the social sciences, medicine, and beyond.
To broaden the opportunity to use this tool and deepen Meta’s collaborations with academia, this program provides researchers at accredited academic institutions with $5,000 or, in special cases, up to $10,000 in ad credits to defray the cost of purchasing ads on Facebook or Instagram for the purpose of conducting IRB-approved academic research. Payment will be made via depositing an ad coupon into the ad account of the researcher.
Research Topics
All IRB-approved (or international equivalent) research proposals from academic researcher(s) that conform with Meta Terms of Service and Advertising Standards will be considered for funding, except that this program will NOT support partisan electoral activities or legislative advocacy and will NOT support research projects that involve deception or incomplete disclosure, regardless of debriefing. We are particularly interested in supporting doctoral students, early-career researchers, and researchers from underrepresented backgrounds.
Proposals will be evaluated based on their academic contribution and social impact. We will also strive to create a recipient pool that is diverse with respect to institution, researcher, methodology, and academic discipline.
Proposals should include
A summary of the project (1-3 pages) describing your academic affiliation(s), research question, timeline for research completion, ad credit request, and expected outcomes, as well as a description of the academic contribution and social impact of your proposed research project.
Screenshots of your proposed ad creatives. To obtain ad creatives, set-up the ads you seek to run in the Meta Ads Manager (this will require a Facebook page; you can create a new Facebook page for your study if you do not already have one). Then, take a screenshot of the preview of your ads to include in your proposal submission. For video ads, please also provide a publicly viewable link for the video.
Curriculum Vitae for all key project participants
The ad account ID of the investigator and link to the Facebook/Instagram page that will be running the ads.
Eligibility
This opportunity is open to applicants worldwide from academic and/or research institutions that are eligible for research funding. This includes individual researchers addressing a well-defined problem, or multiple university departments. We encourage emerging scholars to apply.
Additional provisions are listed below.
Awards must comply with applicable US and international laws, regulations and policies.
Applicants must be the Principal Investigator on any resulting award.
Organizations must be a nonprofit or non-governmental organization with recognized legal status in their respective country (equal to 501(c)(3) status under the United States Internal Revenue Code).
Government officials (excluding faculty and staff of public universities, to the extent they may be considered government officials), political figures, and politically affiliated businesses (all as determined by Meta in its sole discretion) are not eligible.
- Applicants cannot be current employees or contractors at Meta or any of its affiliated brands.
Timing and Dates
Applications are now open. Deadline to apply is March 3, 2023.
Notifications will be sent by email to selected applicants by April 14, 2023.
Additional Information
For additional questions related to this RFP, please email the Research Partnerships - Academic Ads team at academic_ads@meta.com
Terms and Conditions
Please Read These Terms Carefully Before Proceeding.
- By submitting this proposal, you are authorizing Meta to evaluate the proposal for a potential award, and you agree to the terms herein.
- You agree that Meta will not be required to treat any part of the proposal as confidential or protected by copyright.
- You agree and acknowledge that personal data submitted with the proposal, including name, mailing address, phone number, and email address of you and other named researchers in the proposal may be collected, processed, stored and otherwise used by Meta for the purposes of administering the website and evaluating the contents of the proposal.
- You acknowledge that neither party is obligated to enter into any business transaction as a result of the proposal submission, Meta is under no obligation to review or consider the proposal, and neither party acquires any intellectual property rights as a result of submitting the proposal.
- Any feedback you provide to Meta in the proposal regarding its products or services will not be treated as confidential or protected by copyright, and Meta is free to use such feedback on an unrestricted basis with no compensation to you.